Businesses of all sizes from all around the world can benefit from the power that social media can provide. The new age of the Internet has opened up terrific opportunities to engage with fans, build brand awareness, and even land more customers and increase sales. Simply using these social networks on their own isn’t enough, though, and that’s why you need to leverage some smart Twitter tools to bolster your success 140 characters at a time.
And while Twitter as a platform was originally designed for real-time conversation with real people around the globe, its scope has evolved greatly in its relatively short history. That’s why it’s completely fair game to utilize social automation tools as a productivity and efficiency measure. It’s also helpful to manage your multiple social media profiles with a dashboard like HootSuite or TweetDeck. What about Twitter tools should you add to your arsenal?
Social media, by its very definition, means that your company’s Twitter account does not exist in isolation. This is why it’s so important to monitor the conversation relevant to your brand and industry through something like Keyhole. Here, you can track a keyword, a hashtag or a URL in real time. This is fantastic for proactive crisis management, as well as staying on top of trends and getting a far better sense of what your customers really think about your products and services. You can also review historical data, discover the most influential users in your topic area, and export that data into Excel. Pricing starts at $129/month.
As far as Twitter tools go, BeatStrap is perhaps one of the most fun. In effect, it allows you to live-blog as a team using Twitter. This is particularly useful if you have multiple employees with their own Twitter accounts doing your marketing and PR. When you’re at a special event, they can all tweet about their real-time experiences and the resulting curated conversation can be easily embedded on your website too. Content from Instagram, Vine and YouTube can be embedded as part of the feed as well. The free account allows for up to three contributors and up to three active beats.
We would all like it if our social media reach and influence was completely organic and we didn’t have to spend any money on our marketing efforts. Of course, that’s not realistic for a lot of companies and that’s why promoted accounts and promoted tweets are so useful for business on Twitter. To help you better run these Twitter advertising campaigns, you can use Soda. It simplifies the process so you can optimize your campaigns for desktop and mobile, target users or conversations, and maximize your ROI.
Not all followers are made alike and as your company gets more popular on Twitter, it can get harder to keep track of it all. SocialRank makes it so much easier to “identify, organize and manage your followers on Twitter” (and Instagram). What’s great here is that you can actually sort and filter your followers, helping you focus on the followers who may be providing you with the greatest social impact. Discover your most engaged and most valuable follower.
When you only have 140 characters to use, you’ll want to spend that digital currency wisely. Twitter automatically shortens URLs with its t.co domain, but you can’t track their performance. With Bitly, you can. And not only can you see exactly how many clicks you got on each shortened link, but you can even set up custom shortened URLs so they’re easier to remember and offer maximum branding possibilities.
Bombarding your followers with dozens of tweets in a span of a few minutes only to follow with hours of radio silence is not the best way to use Twitter. With Buffer, you can pre-write as many updates as you’d like and the app will automatically space them out for you, optimizing their schedule for maximum impact. This way, you don’t have to be on Twitter in order to keep those updates coming.
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