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	<title>Smartlife &#187; WordPress Design</title>
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	<link>http://smartlifeblog.com</link>
	<description>A blog about how to get more out of life using technology, outsourcing, crowdsourcing, and other lifehacks.</description>
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		<title>12 World-Class Service Providers You Can Outsource Your Blog Design To</title>
		<link>http://smartlifeblog.com/12-service-providers-you-can-outsource-your-blog-design-to/</link>
		<comments>http://smartlifeblog.com/12-service-providers-you-can-outsource-your-blog-design-to/#comments</comments>
		<pubDate>Thu, 24 Jul 2008 01:18:22 +0000</pubDate>
		<dc:creator>Chris Cairns</dc:creator>
				<category><![CDATA[Design & Multimedia]]></category>
		<category><![CDATA[Programming]]></category>
		<category><![CDATA[Blog Design]]></category>
		<category><![CDATA[Blog Development]]></category>
		<category><![CDATA[Blog Outsourcing]]></category>
		<category><![CDATA[eWebscapes]]></category>
		<category><![CDATA[Monetized Blogging]]></category>
		<category><![CDATA[Outsourcing Blog Design]]></category>
		<category><![CDATA[Problogging]]></category>
		<category><![CDATA[Unique Blog Designs]]></category>
		<category><![CDATA[Web Design]]></category>
		<category><![CDATA[Web Development]]></category>
		<category><![CDATA[WordPress Design]]></category>

		<guid isPermaLink="false">http://smartlifeblog.com/?p=61</guid>
		<description><![CDATA[A few weeks ago, I posted an article outlining the steps that I followed in outsourcing the design of my professional blog. <a href="../../../../../automatically-make-money-online-through-monetized-blogging-a-guide-to-outsourcing-your-professional-blog-design/">Check it out</a> in case you haven't read it yet.

In that post, I described how I compiled a list of blog design service providers, narrowed that list down to a manageable few, solicited request for quotes (RFQs) from those that made the shortlist, evaluated each designer against a set of criteria, and then made a selection based upon "best fit." I personally chose <a href="http://ewebscapes.com/">E.Webscapes</a> to complete the design for this site, but I recommend that you conduct your own evaluation based upon your unique needs and preferences.]]></description>
			<content:encoded><![CDATA[<div id="attachment_3007" class="wp-caption alignleft" style="width: 260px"><a rel="external" href="http://smartlifeblog.com/wp-content/uploads/2009/04/fine-art-painting.jpg"><img class="size-medium wp-image-3007" title="fine-art-painting" src="http://smartlifeblog.com/wp-content/uploads/2009/04/fine-art-painting.jpg" alt="(Photo: webphotographeer / iStockphoto)" width="250" height="165" /></a><p class="wp-caption-text">(Photo: webphotographeer / iStockphoto)</p></div>
<p>A few weeks ago, I posted an article outlining the steps that I followed in outsourcing the design of my professional blog. <a rel="external" href="../../../../../automatically-make-money-online-through-monetized-blogging-a-guide-to-outsourcing-your-professional-blog-design/" target="_blank">Check it out</a> in case you haven&#8217;t read it yet.</p>
<p>In that post, I described how I compiled a list of blog design service providers, narrowed that list down to a manageable few, solicited request for quotes (RFQs) from those that made the shortlist, evaluated each designer against a set of criteria, and then made a selection based upon &#8220;best fit.&#8221; I personally chose <a rel="external" href="http://ewebscapes.com/" target="_blank">E.Webscapes</a> to complete the design for this site, but I recommend that you conduct your own evaluation based upon your unique needs and preferences.</p>
<p>To help save you some time in compiling a list of candidates, I&#8217;ve listed out below the top 12 blog design service providers that I came across during my search. For each one, I&#8217;ve included some basic information: services offered, target audience (e.g., individuals, small businesses), Content Management System (CMS) platforms supported (e.g., WordPress), design samples, pricing, and contact information. You can find all this information, and more, from each service provider&#8217;s respective website. The information that I supplied, however, should help you identifying which particular designer(s) that you&#8217;d like to investigate further.</p>
<p>A few notes before I let you get to the list:</p>
<ul>
<li>If you&#8217;re unsure how much a typical custom blog design should cost, I recommend checking out this post: “<a rel="external" href="http://www.pearsonified.com/2006/06/how_much_should_a_design_cost.php" target="_blank">How Much Should a Web Design Cost?</a>”</li>
<li>If you want to get a custom design completed as economically as possible, I recommend reading this post: “<a rel="external" href="http://www.findableblogs.com/how-to-get-a-custom-blog-or-website-design-on-a-small-budget/" target="_blank">How to Get a Custom Blog or Website Design on a Small Budget</a>.” It was written by Findable Blogs, one of the service providers listed below.</li>
<li>As you read through the list below, you&#8217;ll notice that each designer describes the services that they provide a little differently. As with most services supplier markets, especially technology-related ones, this is just the way it is. Unfortunately, this lack of standardization makes it harder on us buyers to make apples-to-apples comparisons. If you&#8217;re finding it difficult to make comparisons between blog designers in your search for the best one, let me know. If I get enough requests, I&#8217;ll create a standardized list of services and then research which designer actually does what.</li>
<li>Lastly, if you&#8217;re aware of any top-notch designers worthy of inclusion in this list, please, send me the URL via a comment.</li>
</ul>
<h2>The List of 12</h2>
<p><strong>1. <a rel="external" href="http://ewebscapes.com/" target="_blank">E.WEBSCAPES DESIGN STUDIO</a></strong></p>
<ul>
<li><strong>SERVICES:</strong> <em><strong>Design services:</strong> </em>Blog designs, custom blog designs, new blogger setup, custom graphic design, custom CSS (Cascading Style Sheets) layouts, web standards, XHTML validation, search engine optimization, discussion board set up and design, advertising banners, and multiple site templates. <em><strong>Technical services:</strong></em> Blog installation and design, hosting via their blog hosting division (<a rel="external" href="http://blogs-about.com/" target="_blank">Blogs About Hosting</a>), domain registration services via their blog hosting division (<a rel="external" href="http://blogs-about.com/" target="_blank">Blogs About Hosting</a>), site migration, blog platform conversions, bug fixes, PHP skinning, software installations and upgrades, plugin installations and upgrades, and script installations and upgrades.</li>
<li><strong>TARGET AUDIENCE:</strong> Individuals and small businesses.</li>
<li><strong>PLATFORMS SUPPORTED:</strong> WordPress, Expression Engine, Movable Type, Blogspot, Typepad, and PixelPost Photoblog.</li>
<li><strong>PORTFOLIO SAMPLING:</strong> <a rel="external" href="http://aliblog.alibaba.com/aliblog/" target="_blank">Aliblog</a>, <a rel="external" href="http://www.perfumeposse.com/" target="_blank">Perfume Posse</a>, <a rel="external" href="http://getecovers.com/" target="_blank">Getecovers</a>, <a rel="external" href="../../../../../" target="_blank">Smartlife</a>, and <a rel="external" href="http://ewebscapes.com/browse/design-portfolio/" target="_blank">more</a>.</li>
<li><strong>PRICING:</strong> Pricing on per project basis.</li>
<li><strong>HOW TO CONTACT:</strong> <a rel="external" href="http://ewebscapes.com/order/" target="_blank">RFQ form</a> or <a rel="external" href="http://ewebscapes.com/contact/" target="_blank">email contact form</a>.</li>
<li><strong>NOTES:</strong> The owner and founder of E.Webscapes, Lisa Sabin-Wilson, wrote <a rel="external" href="http://www.amazon.com/gp/redirect.html?ie=UTF8&amp;location=http%3A%2F%2Fwww.amazon.com%2FWordPress-Dummies-Computer-Tech%2Fdp%2F0470149469&amp;tag=smablothelifa-20&amp;linkCode=ur2&amp;camp=1789&amp;creative=9325" target="_blank"><em>WordPress for Dummies</em></a>. All design projects, communications, and files are conveniently managed via their <a rel="external" href="http://clients.ewebscapes.com/" target="_blank">Client Desk</a> application.</li>
</ul>
<div id="attachment_479" class="wp-caption aligncenter" style="width: 460px"><a rel="external" href="http://smartlifeblog.com/wp-content/uploads/2008/10/ewebscapes-screenshot.jpg"><img class="size-full wp-image-479" title="ewebscapes-screenshot" src="http://smartlifeblog.com/wp-content/uploads/2008/10/ewebscapes-screenshot.jpg" alt="E.Webscapes" width="450" height="223" /></a><p class="wp-caption-text">E.Webscapes</p></div>
<p><strong>2. <a rel="external" href="http://www.blogwhatdesign.com/index.php" target="_blank">BLOG WHAT? DESIGN</a></strong></p>
<ul>
<li><strong>SERVICES:</strong> Blog designs, blog hosting, domain registration services, host transfers, blog installation and setup, code clean up and repair, custom vector &amp; vexel graphics, plugin &amp; script installation &amp; setup, advertising Banners, RSS feed setup, blog ads and blog monetizing, and forum setup.</li>
<li><strong>TARGET AUDIENCE:</strong> Individuals, small businesses, and corporations.</li>
<li><strong>PLATFORMS SUPPORTED:</strong> WordPress, ExpressionEngine, and MovableType.</li>
<li><strong>PORTFOLIO SAMPLING:</strong> <a rel="external" href="http://www.twirlin.info/" target="_blank">Twirlin&#8217;</a>, <a rel="external" href="http://www.naturemoms.com/blog/" target="_blank">Nature Moms Blog</a>, and <a rel="external" href="http://blogwhatdesign.com/index.php/portfolio">more</a>.</li>
<li><strong>PRICING:</strong> $1,200 and up for custom design.</li>
<li><strong>HOW TO CONTACT:</strong> Via <a rel="external" href="http://blogwhatdesign.com/index.php/contactus" target="_blank">email contact form</a>.</li>
<li><strong>NOTES:</strong> This design service provider sports some pretty amazing designs at a reasonable cost, and has won several design awards.</li>
</ul>
<div id="attachment_480" class="wp-caption aligncenter" style="width: 460px"><a rel="external" href="http://smartlifeblog.com/wp-content/uploads/2008/10/blogwhatdesign-screenshot.jpg"><img class="size-full wp-image-480" title="blogwhatdesign-screenshot" src="http://smartlifeblog.com/wp-content/uploads/2008/10/blogwhatdesign-screenshot.jpg" alt="Blog What? Design" width="450" height="257" /></a><p class="wp-caption-text">Blog What? Design</p></div>
<p><strong>3. <a rel="external" href="http://designdisease.com/" target="_blank">DESIGN DISEASE</a></strong></p>
<ul>
<li><strong>SERVICES:</strong> Blog design and markup and style optimization.</li>
<li><strong>TARGET AUDIENCE:</strong> Individuals, small businesses, and corporations.</li>
<li><strong>PLATFORMS SUPPORTED:</strong> WordPress and unspecified others.</li>
<li><strong>PORTFOLIO SAMPLING:</strong> <a rel="external" href="http://www.tvjab.com/" target="_blank">TV Jab</a>, <a rel="external" href="http://www.gadgetizer.com/" target="_blank">Gadgetizer</a>, <a rel="external" href="http://www.forevergeek.com/" target="_blank">Forever Geek</a>, and <a rel="external" href="http://designdisease.com/portfolio/" target="_blank">more</a>.</li>
<li><strong>PRICING:</strong> Blog designs start at $2,000.</li>
<li><strong>HOW TO CONTACT:</strong> <a rel="external" href="http://designdisease.com/contact/" target="_blank">Email contact form</a>.</li>
<li><strong>NOTES:</strong> Showcases the most consistent quality blog designs that I&#8217;ve seen to-date from a designer. Also develops a number of <a rel="external" href="http://designdisease.com/portfolio/" target="_blank">free WordPress themes</a>, which have been downloaded over 100,000 times.</li>
</ul>
<div id="attachment_481" class="wp-caption aligncenter" style="width: 460px"><a rel="external" href="http://smartlifeblog.com/wp-content/uploads/2008/10/designdisease-screenshot.jpg"><img class="size-full wp-image-481" title="designdisease-screenshot" src="http://smartlifeblog.com/wp-content/uploads/2008/10/designdisease-screenshot.jpg" alt="Design Disease" width="450" height="272" /></a><p class="wp-caption-text">Design Disease</p></div>
<p><strong>4. <a rel="external" href="http://www.uniqueblogdesigns.com/" target="_blank">UNIQUE BLOG DESIGNS</a></strong></p>
<ul>
<li><strong>SERVICES:</strong> <em><strong>Personal Branding Package:</strong></em> Custom blog design, full WordPress coding, 3 design revisions, complete setup, plugin integration and installation, and SEO plugins installation.<strong> <em>Ultimate Branding Package:</em></strong> everything in the Personal Branding Package plus custom landing/home page, custom logo design, and 1 additional design revision. <em><strong>Business Branding Package:</strong></em> Custom blog and website design, custom landing/home page, 2 additional unique layout designs, custom logo design, full WordPress coding, 5 design revisions, complete setup, plugin integration and installation. <em><strong>Other services:</strong></em> website, blog and affiliate landing page design, discussion form design and integration, PSD Photoshop to WordPress conversion, web hosting, and SEO.</li>
<li><strong>TARGET AUDIENCE:</strong> Individuals and small businesses.</li>
<li><strong>PLATFORMS SUPPORTED:</strong> WordPress.</li>
<li><strong>PORTFOLIO SAMPLING:</strong> <a rel="external" href="http://www.johnchow.com/" target="_blank">JohnChow.com</a>, <a rel="external" href="http://natewhitehill.com/" target="_blank">Nate Whitehill</a>, and <a rel="external" href="http://www.uniqueblogdesigns.com/recent-clients/" target="_blank">more</a>.</li>
<li><strong>PRICING:</strong> Request a quote for one of the packages via their <a rel="external" href="http://www.uniqueblogdesigns.com/contact-us/" target="_blank">email contact form</a>.</li>
<li><strong>HOW TO CONTACT:</strong> Via email contact form, telephone, snail mail, or live chat. See <a rel="external" href="http://www.uniqueblogdesigns.com/contact-us/" target="_blank">contact page</a>.</li>
<li><strong>NOTES:</strong> Offers collection of free blogging video tutorials, discussion form support, and several WordPress templates.</li>
</ul>
<div id="attachment_483" class="wp-caption aligncenter" style="width: 460px"><a rel="external" href="http://smartlifeblog.com/wp-content/uploads/2008/10/uniqueblogdesigns-screenshot.jpg"><img class="size-full wp-image-483" title="uniqueblogdesigns-screenshot" src="http://smartlifeblog.com/wp-content/uploads/2008/10/uniqueblogdesigns-screenshot.jpg" alt="Unique Blog Designs" width="450" height="297" /></a><p class="wp-caption-text">Unique Blog Designs</p></div>
<p><strong>5. <a rel="external" href="http://moxiedesignstudios.com/" target="_blank">MOXIE DESIGN STUDIOS</a></strong></p>
<ul>
<li><strong>SERVICES:</strong> Full custom blog designs, custom logos, custom illustrations, blog installation, and site migrations.</li>
<li><strong>TARGET AUDIENCE:</strong> Individuals and small businesses.</li>
<li><strong>PLATFORMS SUPPORTED:</strong> WordPress, Expression Engine, Movable Type, and Blogspot.</li>
<li><strong>PORTFOLIO SAMPLING:</strong> <a rel="external" href="http://lipsticklifestyle.com/" target="_blank">Lipstick Lifestyle</a>, <a rel="external" href="http://themodernconcierge.com/blog/" target="_blank">The Modern Concierge</a>, <a rel="external" href="http://fashionjunkie.com/site/blog/" target="_blank">FashionJunkie.com</a>, and <a rel="external" href="http://moxiedesignstudios.com/portfolio/" target="_blank">more</a>.</li>
<li><strong>PRICING:</strong> <em><strong>Personal Blog Package</strong></em> starts at $1,800 and <em><strong>Pro Blog Package</strong></em> starts at $2,200. <a rel="external" href="http://moxiedesignstudios.com/contact/request/" target="_blank">RFQ form</a> for custom estimates.</li>
<li><strong>HOW TO CONTACT:</strong> Skype, telephone, fax, or email contact form. See <a rel="external" href="http://moxiedesignstudios.com/contact/" target="_blank">contact page</a>.</li>
<li><strong>NOTES:</strong> Moxie has completed nearly 500 client projects!</li>
</ul>
<div id="attachment_488" class="wp-caption aligncenter" style="width: 460px"><a rel="external" href="http://smartlifeblog.com/wp-content/uploads/2008/10/moxiedesignstudios-screenshot.jpg"><img class="size-full wp-image-488" title="moxiedesignstudios-screenshot" src="http://smartlifeblog.com/wp-content/uploads/2008/10/moxiedesignstudios-screenshot.jpg" alt="Moxie Design Studios" width="450" height="262" /></a><p class="wp-caption-text">Moxie Design Studios</p></div>
<p><strong>6. <a rel="external" href="http://www.contentrobot.com/" target="_blank">CONTENTROBOT</a></strong></p>
<ul>
<li><strong>SERVICES:</strong> Custom brand design, custom graphic design (flash presentations, banners, and logos), domain host installation, blog marketing/SEO (e.g., blog directory submissions and search engine submissions), site monetization (e.g., pay-per-click campaigns and banner ads), hands-on training, and ongoing services (e.g., metrics analysis).</li>
<li><strong>TARGET AUDIENCE:</strong> Individuals, small businesses, and corporations.</li>
<li><strong>PLATFORMS SUPPORTED:</strong> WordPress and unspecified others.</li>
<li><strong>PORTFOLIO SAMPLING:</strong> <a rel="external" href="http://www.thevarguy.com/" target="_blank">The VAR Guy</a>, <a rel="external" href="http://www.copiatech.com/" target="_blank">CopiaTECH</a>, <a rel="external" href="http://www.grokdotcom.com/" target="_blank">GrokDotCom</a>, and <a rel="external" href="http://www.contentrobot.com/our-work" target="_blank">more</a>.</li>
<li><strong>PRICING:</strong> Pricing on per project basis.</li>
<li><strong>HOW TO CONTACT:</strong> Via email contact form, direct email, Skype, or telephone, as listed on the <a rel="external" href="http://www.contentrobot.com/contact" target="_blank">contact page</a>.</li>
<li><strong>NOTES:</strong> ContentRobot clearly specializes in business-powered blogs, as you can see from their portfolio of work. In addition, much of the owners&#8217; combined 30 years of experience in website design and development has been in corporate e-commerce.</li>
</ul>
<div id="attachment_486" class="wp-caption aligncenter" style="width: 460px"><a rel="external" href="http://smartlifeblog.com/wp-content/uploads/2008/10/contentrobot-screenshot.jpg"><img class="size-full wp-image-486" title="contentrobot-screenshot" src="http://smartlifeblog.com/wp-content/uploads/2008/10/contentrobot-screenshot.jpg" alt="ContentRobot" width="450" height="266" /></a><p class="wp-caption-text">ContentRobot</p></div>
<p><strong>7. <a rel="external" href="http://www.theblogstudio.com/" target="_blank">THE BLOG DESIGN STUDIO</a></strong></p>
<ul>
<li><strong>SERVICES:</strong> Blog and website design, identity design (logos), custom CMS development, consulting, and training.</li>
<li><strong>TARGET AUDIENCE:</strong> Individuals and small businesses.</li>
<li><strong>PLATFORMS SUPPORTED:</strong> WordPress, Expression Engine, Movable Type, Textpattern, and unspecified others.</li>
<li><strong>PORTFOLIO SAMPLING:</strong> <a rel="external" href="http://www.ecorazzi.com/" target="_blank">Ecorazzi</a>, <a rel="external" href="http://www.thebudgetfashionista.com/" target="_blank">Budget Fashionista</a>, <a rel="external" href="http://www.creampuffsinvenice.ca/" target="_blank">Cream Puffs in Venice</a>, and <a rel="external" href="http://www.theblogstudio.com/index.php/v5/work" target="_blank">more</a>.</li>
<li><strong>PRICING:</strong> <a rel="external" href="http://www.theblogstudio.com/quote-request.txt" target="_blank">RFQ questionnaire</a>. Cost for a new blog ranges from $4,000 to $6,000 (rough estimate).</li>
<li><strong>HOW TO CONTACT:</strong> Email or phone. See <a rel="external" href="http://www.theblogstudio.com/index.php/v5/contact" target="_blank">contact page</a>.</li>
<li><strong>NOTES:</strong> Blog Design Studio&#8217;s pricing may seem excessively high, but you get what you pay for: ultra-high design quality.</li>
</ul>
<div id="attachment_492" class="wp-caption aligncenter" style="width: 460px"><a rel="external" href="http://smartlifeblog.com/wp-content/uploads/2008/10/theblogdesignstudio-screenshot.jpg"><img class="size-full wp-image-492" title="theblogdesignstudio-screenshot" src="http://smartlifeblog.com/wp-content/uploads/2008/10/theblogdesignstudio-screenshot.jpg" alt="The Blog Design Studio" width="450" height="262" /></a><p class="wp-caption-text">The Blog Design Studio</p></div>
<p><strong>8. <a rel="external" href="http://www.findableblogs.com/" target="_blank">FINDABLE BLOGS</a></strong></p>
<ul>
<li><strong>SERVICES:</strong> Offers a suite of services, including blog design, but focus is mostly on marketing and SEO. Full list of services include: blog design, WordPress blog setup, SEO, blog marketing, blog consulting, and blog writing &amp; editing.</li>
<li><strong>TARGET AUDIENCE:</strong> Individuals.</li>
<li><strong>PLATFORMS SUPPORTED:</strong> WordPress.</li>
<li><strong>PORTFOLIO SAMPLING:</strong> None available.</li>
<li><strong>PRICING:</strong> Blog Starter Package runs at $650, which includes hosting (first year is free) and selection of design template. Custom designs are on a per project basis.</li>
<li><strong>HOW TO CONTACT:</strong> <a rel="external" href="http://www.findableblogs.com/contact/quote/" target="_blank">RFQ form</a>.</li>
<li><strong>NOTES:</strong> Although blogging has been around for a few years, the service provider market is still fairly immature. There are a lot of niche providers popping up, but none that really offer an end-to-end solution to address all of your blogging needs. Findable Blogs is the first provider I&#8217;ve come across that offers a complete package.</li>
</ul>
<div id="attachment_493" class="wp-caption aligncenter" style="width: 460px"><a rel="external" href="http://smartlifeblog.com/wp-content/uploads/2008/10/findableblogs-screenshot.jpg"><img class="size-full wp-image-493" title="findableblogs-screenshot" src="http://smartlifeblog.com/wp-content/uploads/2008/10/findableblogs-screenshot.jpg" alt="Findable Blogs" width="450" height="275" /></a><p class="wp-caption-text">Findable Blogs</p></div>
<p><strong>9. <a rel="external" href="http://crowdfavorite.com/development/" target="_blank">CROWD FAVORITE</a></strong></p>
<ul>
<li><strong>SERVICES:</strong> Custom plugin development, CMS development, theme design and development, multi-user development, integrations, and general &#8220;how-to&#8221; services.</li>
<li><strong>TARGET AUDIENCE:</strong> Small businesses and corporations.</li>
<li><strong>PLATFORMS SUPPORTED:</strong> WordPress.</li>
<li><strong>PORTFOLIO SAMPLING:</strong> <a rel="external" href="http://o-hand.com/blog/" target="_blank">OpenedHand</a>, <a rel="external" href="http://www.redmonk.com/cote/" target="_blank">RedMonk</a>, and <a rel="external" href="http://crowdfavorite.com/clients/" target="_blank">more</a>.</li>
<li><strong>PRICING:</strong> Tiered billing rates from $125-175/hour based on project size. Special rates and fixed bid estimates can be negotiated for larger projects.</li>
<li><strong>HOW TO CONTACT:</strong> <a rel="external" href="http://crowdfavorite.com/contact/" target="_blank">Email contact form</a>.</li>
<li><strong>NOTES:</strong> Founder is <a rel="external" href="http://alexking.org/" target="_blank">Alex King</a>, creator of innumerable WordPress plugins.</li>
</ul>
<div id="attachment_487" class="wp-caption aligncenter" style="width: 460px"><a rel="external" href="http://smartlifeblog.com/wp-content/uploads/2008/10/crowdfavorite-screenshot.jpg"><img class="size-full wp-image-487" title="crowdfavorite-screenshot" src="http://smartlifeblog.com/wp-content/uploads/2008/10/crowdfavorite-screenshot.jpg" alt="Crowd Favorite" width="450" height="236" /></a><p class="wp-caption-text">Crowd Favorite</p></div>
<p><strong>10. <a rel="external" href="http://pixelita.com/" target="_blank">PIXELITA DESIGNS</a></strong></p>
<ul>
<li><strong>SERVICES:</strong> <strong><em>Design services:</em></strong> New blog designs, blog design makeovers, CMS migrations, and graphic designs. <strong><em>Consulting and technical services:</em></strong> Blog app selection, domain selection, domain registry process, registrar selection, web hosting setup, and web hosting services and packages recommendation, and site maintenance.</li>
<li><strong>TARGET AUDIENCE:</strong> Individuals and small businesses.</li>
<li><strong>PLATFORMS SUPPORTED:</strong> <strong><em>Primary:</em></strong> WordPress and CMS Made Simple. <strong><em>Secondary:</em></strong> Movable Type, TextPattern, sNews, and PixelPost.</li>
<li><strong>PORTFOLIO SAMPLING:</strong> <a rel="external" href="http://dallas24hourclub.org/" target="_blank">Dallas24HourClub</a> and <a rel="external" href="http://pixelita.com/portfolio/" target="_blank">more</a>.</li>
<li><strong>PRICING:</strong> <a rel="external" href="http://pixelita.com/request-quote/" target="_blank">RFQ form</a>. Hourly rates: web design at $55, graphic design at $75, and site maintenance at $30.</li>
<li><strong>HOW TO CONTACT:</strong> Email, phone, or chat. See <a rel="external" href="http://pixelita.com/contact/" target="_blank">contact page</a>.</li>
<li><strong>NOTES:</strong> None.</li>
</ul>
<div id="attachment_489" class="wp-caption aligncenter" style="width: 460px"><a rel="external" href="http://smartlifeblog.com/wp-content/uploads/2008/10/pixelitadesigns-screenshot.jpg"><img class="size-full wp-image-489" title="pixelitadesigns-screenshot" src="http://smartlifeblog.com/wp-content/uploads/2008/10/pixelitadesigns-screenshot.jpg" alt="Pixelita Designs" width="450" height="279" /></a><p class="wp-caption-text">Pixelita Designs</p></div>
<p><strong>11. <a rel="external" href="http://michaelmartine.com/" target="_blank">REMARKABLOGGER</a></strong></p>
<ul>
<li><strong>SERVICES:</strong> Offers blog consulting services plus various packaged services. The <em><strong>Blog Launch Package</strong></em> includes web hosting and domain name assistance, WordPress blog setup, custom design, monetization assistance, Q&amp;A support, WordPress coaching, setting up FeedBurner, how to track and analyze visitor stats, social networking setup assistance, and blog content strategy. The <em><strong>Blog Boost Package</strong> </em>includes a full analysis of what is and isn&#8217;t working with existing blog. Analysis occurs at regular intervals over 3-month period. The <em><strong>Blog Master Package</strong></em> is combination of <em><strong>Blog Launch</strong></em> and <em><strong>Blog Boost packages</strong></em>. The <em><strong>Blog Wrangler Package</strong></em> is essentially on-going management/maintenance of your existing blog.</li>
<li><strong>TARGET AUDIENCE:</strong> Individuals, small businesses, and corporations.</li>
<li><strong>PLATFORMS SUPPORTED:</strong> WordPress.</li>
<li><strong>PORTFOLIO SAMPLING:</strong> <a rel="external" href="http://thewealthyfreelancer.com/" target="_blank">The Wealthy Freelancer</a>, <a rel="external" href="http://selfmadechick.com/" target="_blank">Self Made Chick</a>, and <a rel="external" href="http://www.smallbusinesstransitions.com/" target="_blank">Small Business Coaching &amp; Transitions</a>.</li>
<li><strong>PRICING:</strong> <em><strong>Blog consulting &amp; coaching:</strong></em> $140/hour. <em><strong>Blog Launch Package:</strong></em> $1,200. <em><strong>Blog Boost Package:</strong></em> $852/hour. <em><strong>Blog Master Package:</strong></em> $1,682. <em><strong>Blog Wrangler Package:</strong> </em>$199 setup &amp; first month, $62/month afterwards.</li>
<li><strong>HOW TO CONTACT:</strong> Via <a rel="external" href="http://michaelmartine.com/contact/" target="_blank">email contact form</a>.</li>
<li><strong>NOTES:</strong> Remarkablogger has nicely packaged services and strong sales messages, but lacks a supporting portfolio of work that would convince me I&#8217;m going to get $140/hr&#8217;s worth.</li>
</ul>
<div id="attachment_491" class="wp-caption aligncenter" style="width: 460px"><a rel="external" href="http://smartlifeblog.com/wp-content/uploads/2008/10/remarkablogger-screenshot.jpg"><img class="size-full wp-image-491" title="remarkablogger-screenshot" src="http://smartlifeblog.com/wp-content/uploads/2008/10/remarkablogger-screenshot.jpg" alt="Remarkablogger" width="450" height="326" /></a><p class="wp-caption-text">Remarkablogger</p></div>
<p><strong>12. <a rel="external" href="http://www.problogdesign.com/services/" target="_blank">PRO BLOG DESIGN</a></strong></p>
<ul>
<li><strong>SERVICES:</strong> Custom SEO-friendly designs, hand-coded themes, blog platform installations, and Q&amp;A support.</li>
<li><strong>TARGET AUDIENCE:</strong> Individuals and small businesses.</li>
<li><strong>PLATFORMS SUPPORTED:</strong> WordPress and unspecified others.</li>
<li><strong>PORTFOLIO SAMPLING:</strong> <a rel="external" href="http://www.bruliamwines.com/" target="_blank">Bruliam Wines</a>.</li>
<li><strong>PRICING:</strong> $795.</li>
<li><strong>HOW TO CONTACT:</strong> Via <a rel="external" href="http://www.problogdesign.com/contact/" target="_blank">email contact form</a>.</li>
<li><strong>NOTES:</strong> At $795 for the quality of work this designer produces, that&#8217;s a good bargain in my estimation. Also, Pro Blog Design runs a blog on how to design blogs. (Not a coincidence, I&#8217;m assuming.)</li>
</ul>
<div id="attachment_490" class="wp-caption aligncenter" style="width: 460px"><a rel="external" href="http://smartlifeblog.com/wp-content/uploads/2008/10/problogdesign-screenshot.jpg"><img class="size-full wp-image-490" title="problogdesign-screenshot" src="http://smartlifeblog.com/wp-content/uploads/2008/10/problogdesign-screenshot.jpg" alt="Pro Blog Design" width="450" height="269" /></a><p class="wp-caption-text">Pro Blog Design</p></div>
<p><strong>###</strong></p>
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		<title>A Guide To Outsourcing Your Professional Blog’s Design</title>
		<link>http://smartlifeblog.com/automatically-make-money-online-through-monetized-blogging-a-guide-to-outsourcing-your-professional-blog-design/</link>
		<comments>http://smartlifeblog.com/automatically-make-money-online-through-monetized-blogging-a-guide-to-outsourcing-your-professional-blog-design/#comments</comments>
		<pubDate>Thu, 03 Jul 2008 17:03:22 +0000</pubDate>
		<dc:creator>Chris Cairns</dc:creator>
				<category><![CDATA[Design & Multimedia]]></category>
		<category><![CDATA[Programming]]></category>
		<category><![CDATA[Blog Design]]></category>
		<category><![CDATA[Blog Development]]></category>
		<category><![CDATA[Blog Outsourcing]]></category>
		<category><![CDATA[eWebscapes]]></category>
		<category><![CDATA[Monetized Blogging]]></category>
		<category><![CDATA[Outsourcing Blog Design]]></category>
		<category><![CDATA[Problogging]]></category>
		<category><![CDATA[Unique Blog Designs]]></category>
		<category><![CDATA[Web Design]]></category>
		<category><![CDATA[Web Development]]></category>
		<category><![CDATA[WordPress Design]]></category>

		<guid isPermaLink="false">http://smartlifeblog.com/?p=50</guid>
		<description><![CDATA[Professional blogging represents a great way to automate your cash inflow. Bloggers like <a href="http://www.problogger.net/">Darren Rowse</a> and <a href="http://www.stevepavlina.com/">Steve Pavlina</a> actually earn six-digit incomes annually from blogging! One of the critical elements of any money-making blog is a great design. How do you get one? There are a number blog design specialists such as <a href="http://ewebscapes.com/">E.Webscapes Design Studio</a> and <a href="http://www.uniqueblogdesigns.com/">Unique Blog Designs</a> who can quickly and effectively churn out a new or redesigned professional blog for you. This post describes the step-by-step process -- from concept to rollout -- for outsourcing your blog's custom design by telling you how I did it.]]></description>
			<content:encoded><![CDATA[<div id="attachment_3013" class="wp-caption alignleft" style="width: 260px"><a rel="external" href="http://smartlifeblog.com/wp-content/uploads/2009/04/paintbrush.jpg"><img class="size-medium wp-image-3013" title="paintbrush" src="http://smartlifeblog.com/wp-content/uploads/2009/04/paintbrush.jpg" alt="&quot;Better looking blogs grow faster.&quot; ~ Pro Blog Design (photo: ROMA-OSLO / iStockphoto)" width="250" height="166" /></a><p class="wp-caption-text">&quot;Better looking blogs grow faster.&quot; ~ Pro Blog Design (photo: ROMA-OSLO / iStockphoto)</p></div>
<p>Professional blogging represents a great way to automate your cash inflow. Bloggers like <a rel="external" href="http://www.problogger.net/" target="_blank">Darren Rowse</a> and <a rel="external" href="http://www.stevepavlina.com/" target="_blank">Steve Pavlina</a> actually earn six-digit incomes annually from blogging! One of the critical elements of any money-making blog is a great design. How do you get one? There are a number blog design specialists such as <a rel="external" href="http://ewebscapes.com/" target="_blank">E.Webscapes Design Studio</a> and <a rel="external" href="http://www.uniqueblogdesigns.com/" target="_blank">Unique Blog Designs</a> who can quickly and effectively churn out a new or redesigned professional blog for you. This post describes the step-by-step process &#8212; from concept to rollout &#8212; for outsourcing your blog&#8217;s custom design by telling you how I did it.</p>
<h2>Introduction</h2>
<p>In January of this year, I decided that the world needed yet another blog. But this wouldn&#8217;t be just any ordinary one. This blog would share my insights into how a busy person can develop, implement, and enjoy an automated life.</p>
<p>After several months of fairly intense labor, my first monetized blog is fully operational, at least in its initial release. Personally, I think the design looks great. Not bad for my first attempt. Usually, anytime you manage a new project in unchartered territory, it takes a disaster or two before you finally get it right. Thankfully, I avoided such costly missteps by doing as little of the work as possible.</p>
<p>So how did I pull off this seemingly impossible task? Well, the answer is quite simple actually if you spend enough time finding sources to do what you need done. But where do you go to find those talented people? And what steps should you take to construct a monetized blog? All good questions. Lucky for you, I have the answers. In developing my blog, I outsourced nearly the entire design and implementation process by hiring the person who wrote the book, <a rel="external" href="http://www.amazon.com/gp/redirect.html?ie=UTF8&amp;location=http%3A%2F%2Fwww.amazon.com%2FWordPress-Dummies-Computer-Tech%2Fdp%2F0470149469&amp;tag=smablothelifa-20&amp;linkCode=ur2&amp;camp=1789&amp;creative=9325" target="_blank"><em>WordPress for Dummies</em></a>. While I did invest a moderate amount of time in the upfront &#8220;planning&#8221; activities that would ultimately culminate into my Statement of Work (SOW), I relied predominantly on the experts for the heavy lifting. And so should you.</p>
<p>Ok. Here&#8217;s what we&#8217;re going to accomplish and how. I&#8217;m going to outline the general steps that I followed in outsourcing the design and implementation of my professional weblog. Special attention is given to how I developed and used an SOW to acquire and monitor the services of a third-party provider. I&#8217;ll also share my actual SOW so you can reuse it to build or re-design your own personal, professional, or business blog.</p>
<h2>Step 1: Blog Concept Definition (6 to 8 hours)</h2>
<p>Blog concept definition is simply the process of exploring, defining, re-fining, and finalizing the genre, niche, brand, and other &#8220;business model&#8221; parameters of your weblog. Without a well-defined concept, it&#8217;s difficult to shape a fairly stable set of requirements that will eventually comprise the SOW. Without a well-defined SOW, it&#8217;s very difficult to employ a provider due to fact that you cannot effectively communicate your expectations. In addition, fluctuating requirements can be a problem because they typically cause design and technical rework, costing you additional money and delaying time-to-implementation. (It&#8217;s much cheaper to get the requirements right the first time than it is to fix them later.) So nail down your blog concept as best you can in Step 1 (at least 80% defined). As you move toward Step 4, make the requirements even more solid.</p>
<p>Once I defined my initial concept, I refined it through some research. This research consisted of the following activities:</p>
<ul>
<li>Reading numerous &#8220;blogging 101&#8243; articles to educate myself on the essentials and to learn the blogging vernacular. Most helpful tutorials: &#8220;<a rel="external" href="http://www.stevepavlina.com/blog/2006/05/how-to-make-money-from-your-blog/" target="_blank">How to Make Money From Your Blog</a>&#8221; and &#8220;<a rel="external" href="http://www.problogger.net/make-money-blogging/" target="_blank">Making Money Blogging</a>.&#8221;</li>
<li>Validating my blog concept by gaining a sense of the size and potential growth of the content consumer market. Data points that convinced me included the number of subscribers to blogs like <a rel="external" href="http://www.lifehack.org/" target="_blank">LifeHack.org</a> (over 60,000) and the emerging market for personal procurement outsourcing services ($2 billion USD by 2015), as described by <a rel="external" href="http://www.suite101.com/profile.cfm/daniel2006" target="_blank">Daniel Workman</a> in his article, &#8220;<a rel="external" href="http://international-outsourcing.suite101.com/article.cfm/personal_procurement_outsourcing" target="_blank">Personal Procurement Outsourcing: Top Overseas Websites for International Personal Support Services</a>.&#8221;</li>
<li>Surveying similar blogs like <a rel="external" href="http://www.lifehack.org/" target="_blank">LifeHack.org</a>, <a rel="external" href="http://www.fourhourworkweek.com/blog/" target="_blank">Blog of Tim Ferriss</a>, and <a rel="external" href="http://lifehacker.com/" target="_blank">LifeHacker.com</a> in terms of their market focus and determining how best to position this blog. My goal became to be complementary with an exclusive niche focus on automated ways of living such as personal outsourcing. See <a rel="external" href="../../../../../about/" target="_blank">About</a> page for more detail.</li>
<li>Compiling a list of reputable pro blogs like <a rel="external" href="http://www.problogger.net/" target="_blank">Problogger.com</a>, <a rel="external" href="http://www.stevepavlina.com/" target="_blank">StevePavlina.com</a>, and <a rel="external" href="http://www.johnchow.com/" target="_blank">JohnChow.com</a> and reverse engineering their strategic components (i.e., what makes these sites successful) &#8212; content, design, marketing, platform, monetization, optimization, and analytics.</li>
</ul>
<p>All the above research led to the following business concept model:</p>
<ul>
<li><strong><em>MISSION.</em> </strong><strong>External statement (what you see):</strong> offer pragmatic solutions that allow readers to lead a more simplified, efficient, effective, productive, and rewarding lifestyle, made possible by automated tools and personal outsourcing services. <strong>Internal statement (what I see):</strong> Become a profitable weblogger through mission execution.</li>
<li><strong><em>CONTENT STRATEGY. </em></strong><strong>Focus</strong>: tightly aligned with blog&#8217;s mission and needs of target audience. <strong>Post types</strong>: articles (mix of long and short), editorials (very short), roundups (short), expert interviews (medium), <a rel="external" href="http://www.doshdosh.com/social-media-marketing-strategy-the-mullet/" target="_blank">mullet baits</a> or <a rel="external" href="http://www.doshdosh.com/the-resource-linkbait-using-lists-to-build-authority-traffic-and-links-to-your-website/" target="_blank">resource lists</a> (short), and information references (very short). <strong>Content creation: </strong>original works (60%), synthesis (20%), and personalized aggregation (20%). <strong>Distribution:</strong> weblog, <a rel="external" href="http://www.feedburner.com/" target="_blank">RSS feed</a>, and email subscription. <strong>Medium:</strong> text with some videos and static images. <strong>Frequency:</strong> at least 1 to 2 posts per week. <strong>Style:</strong> substantive, research-based, technical, witty, and sophisticated. <strong>Staff:</strong> 1-2 editors, 2-3 writers, guest writers, and contracted freelance writers.</li>
<li><strong><em>MONETIZATION STRATEGY. </em></strong><strong>Ads:</strong> 125&#215;125 ad blocks (e.g., <a rel="external" href="https://www.google.com/adsense" target="_blank">Google AdSense</a> or private ads), text link ads (e.g., <a rel="external" href="http://www.scratchback.com/" target="_blank">ScratchBack</a>, <a rel="external" href="http://www.text-link-ads.com/" target="_blank">Text Link Ads</a>, and <a rel="external" href="http://shoppingads.com/" target="_blank">ShoppingAds</a>), in-text/inline ads (e.g., <a rel="external" href="http://www.kontera.com/" target="_blank">Kontera</a> and <a rel="external" href="http://www.adbrite.com/" target="_blank">Adbrite</a>), post-level banner ads (e.g., <a rel="external" href="https://www.google.com/adsense" target="_blank">Google AdSense</a>), sponsored reviews (e.g., <a rel="external" href="http://www.sponsoredreviews.com/?aid=25675" target="_blank">Sponsored Reviews</a>, <a rel="external" href="http://payperpost.com/" target="_blank">PayPerPost</a>, and <a rel="external" href="http://www.reviewme.com/" target="_blank">ReviewMe</a>), RSS feed ads (e.g., <a rel="external" href="http://www.feedburner.com/fb/a/advertising" target="_blank">FeedBurner RSS Ads</a> and <a rel="external" href="http://www.bidvertiser.com/bdv/BidVertiser/bdv_publisher.dbm" target="_blank">BidVertiser Ads For Feeds</a>), polling ads (e.g., <a rel="external" href="http://www.vizu.com/" target="_blank">Vizu</a>), and interactive merchandise kiosks (e.g, <a rel="external" href="http://chitika.com/mm_overview.php" target="_blank">Chitika eMiniMalls</a>, <a rel="external" href="http://www.widgetbucks.com/" target="_blank">WidgetBucks</a>, and <a rel="external" href="http://publisher.shopzilla.com/" target="_blank">Shopzilla</a>). <strong>Others:</strong> affiliate programs (e.g., <a rel="external" href="http://affiliate-program.amazon.com/gp/associates/join" target="_blank">Amazon Associates</a>), referral programs, donations, merchandise store (future), and services (future).</li>
<li><strong><em>OPTIMIZATION STRATEGY.</em> </strong>Directory submissions, article submissions, blog comments, manual blog and feed submissions, social bookmarking and social news sites submissions, and one-way natural link building via blogs (contextual links).</li>
<li><em><strong>MARKETING STRATEGY. </strong></em><strong>Branding:</strong> information source for automated ways of living such as personal outsourcing. <strong>Promotion:</strong> sponsored ad links (e.g., <a rel="external" href="https://adwords.google.com/" target="_blank">Google AdWords</a>). <strong>Partnerships:</strong> to be determined.</li>
<li><strong><em>INFORMATION STRATEGY.</em> </strong>Performance measurement system supported by analytics tools for mining and analyzing site, revenue, and blog posts data (e.g., <a rel="external" href="http://www.google.com/analytics/" target="_blank">Google Analytics</a>, <a rel="external" href="http://wordpress.org/extend/plugins/stats/" target="_blank">WP.Com Stats</a> , and <a rel="external" href="http://yoast.com/wordpress/blog-metrics/" target="_blank">Blog Metrics</a>).</li>
<li><strong><em>PLATFORM STRATEGY.</em> </strong><strong>Blogging platform:</strong> <a rel="external" href="http://wordpress.com/" target="_blank">WordPress</a>. <strong>Hosting platform:</strong> <a rel="external" href="http://www.godaddy.com/" target="_blank">GoDaddy.com</a>.</li>
</ul>
<p>After laying-out my business concept model, I then moved to breaking down my pro blog requirements.</p>
<h2>Step 2: High-Level Requirements Definition (6 to 8 hours)</h2>
<p>Requirements definition is the process of decomposing the concept into a set of requirements. I won&#8217;t get into the different types of requirements (business, feature, functional, and technical) here. I will say, however, that in specifying requirements for this blog, I tried to focus more on the &#8220;what&#8221; and the &#8220;why&#8221; as opposed to the &#8220;how.&#8221; I left the technical, how-to details to the experts. The only time I delved into technical aspects is when it was critical to understanding the business importance (e.g., pingbacks).</p>
<p>Part of the exercise in gathering requirements included some research. Again, here is where blogs-about-blogging sites such as <a rel="external" href="http://www.johnchow.com/" target="_blank">JohnChow.com</a> and <a rel="external" href="http://www.problogger.net/" target="_blank">Problogger.com</a> come in handy. Also quite helpful were posts that list out &#8220;must-have&#8221; features and plugins. Not being a blog guru, any features or plugins that I couldn&#8217;t gain a firm understanding of through research, I took note of and rolled into my SOW as part of a consultative requirement to explain their purpose and utility to me.</p>
<p>Through about 6 to 8 hours of investigative work, I came up with some well-defined requirements that eventually became <em>the</em> key section of my SOW. I&#8217;ve listed these requirements below, so I won&#8217;t repeat here.</p>
<h2>Step 3: Sourcing Strategy (3 to 4 hours)</h2>
<p>Sourcing strategy &#8212; what is that, you ask? Well, it entails the process of determining how best to fulfill a need, requirement, or objective (whether personal or business) given available resources and skills. Whether or not you&#8217;re conscious of it, you make personal strategic sourcing decisions all the time. For example, every week I make the sourcing decision to outsource the cleaning of my business attire to the dry cleaner. Resource considerations that factor into my decision: (1) waste of time doing it myself; (2) sufficient cash to pay for services; (3) favorable cost-benefit tradeoff. Skill considerations that factor into my decision: I can&#8217;t iron worth crap.</p>
<p>At this stage in the game, Step 3, I had a concept and a set of requirements for my weblog. But I wasn&#8217;t exactly sure how I&#8217;d translate all this into a working design. I had a need, a weblog site, so now I needed a way to fulfill my need (yes, I&#8217;m needy) while making the best use of available resources and skills. To come up with a method of acquisition, I took the following four actions:</p>
<p><strong>1. Identified available sourcing options.</strong><br />
Identifying the sourcing options took less than 5 minutes. I ran a quick Google search using the keyword &#8220;blog design&#8221; simply to confirm the availability of service providers. Then, I listed my sourcing options: <strong>(a)</strong> <em>self-source</em> (do the work myself); <strong>(b)</strong> <em>outsource</em> (let someone else do the work); or <strong>(c)</strong> <em>co-source</em> (e.g., I design the look and feel and hire someone else to implement the design).</p>
<p><strong>2. Assessed the viability of any uncertain options.</strong><br />
To ensure outsourcing stood as a viable option in terms of cost, I solicited quotes from two service providers directly via their website and from several others via <a rel="external" href="http://www.elance.com/seller?rid=18QH9" target="_blank">eLance</a>. Although a few <a rel="external" href="http://www.elance.com/seller?rid=18QH9" target="_blank">eLance</a> providers gave me ridiculous estimates (one at $4,500 and another at $3,000), I found the quotes to be surprisingly reasonable, ranging from $700 to $1,500. Outsourcing = viable option.</p>
<p><strong>3. Selected the best-value sourcing option.</strong><br />
I had three options to choose from: (a) self-sourcing, (b) outsourcing, or (c) co-sourcing. This was an easy decision for me: (b) outsource it all. I arrived at that simple conclusion by answering the three magic strategic sourcing questions:</p>
<p><strong>Question #1:</strong> <em>Who could do it FASTER?</em><br />
<strong>Answer</strong>: I wanted my professionally-designed weblog site fully launched in 3 to 4 months time. To accomplish that required a working knowledge of WordPress, hosting, PHP, HTML/CSS, and who knows what else. All those skills and knowledge take time to acquire &#8212; time I didn&#8217;t exactly feel like sacrificing. When I requested quotes for design work, I came across designers who completed 90-plus WordPress projects. My project track record: zero (0). Answer to this question? I think you already know&#8230;</p>
<p><strong>Question #2:</strong> <em>Who could do it CHEAPER</em>?<br />
<strong>Answer: </strong>If I undertook the work myself, sure, I wouldn&#8217;t have to spend $1,000 to $1,500. But if it took me 100-plus hours, which I&#8217;m sure it would have, I would&#8217;ve spent much more on lost time and still netted an inferior product.</p>
<p><strong>Question #3:</strong> <em>Who could do it BETTER?</em><br />
<strong>Answer:</strong> Not me. I can draw a stick figure and a smiley face.</p>
<p><strong>4. Compiled a list of service providers.</strong><br />
Having decided to outsource, I now needed a service provider who could perform the design work. So I conducted some research on the WorldWideInterWeb to compile a list of available sources. At first, I found it difficult to find any, but eventually the flood gates opened, and I came up with a long list of prospects &#8212; about 20. Here are just a few of them: <a rel="external" href="http://ewebscapes.com/" target="_blank">E.Webscapes Design Studio</a>, <a rel="external" href="http://www.uniqueblogdesigns.com/" target="_blank">Unique Blog Designs</a>, <a rel="external" href="http://www.contentrobot.com/" target="_blank">ContentRobot</a>, <a rel="external" href="http://www.moxiedesignstudios.com/" target="_blank">Moxie Design Studios</a>, <a rel="external" href="http://www.dagondesign.com/services/" target="_blank">Dagon Design</a>, <a rel="external" href="http://www.problogdesign.com/services/" target="_blank">Pro Blog Design</a>, and <a rel="external" href="http://michaelmartine.com/" target="_blank">Remarkablogger</a>.</p>
<h2>Step 4: Statement of Work Development (2 to 3 hours)</h2>
<p>With the requirements defined and a list of prospective service providers compiled, it was now time to develop the Statement of Work (SOW) for a professional blog. The SOW would be used to solicit proposals from just a handful of service providers. It allows vendors to determine the work effort, duration, and costs required to fulfill your requirements.</p>
<p>Provided is my actual SOW using <a rel="external" href="http://www.scribd.com/" target="_blank">Scribd&#8217;s</a> <a rel="external" href="http://www.scribd.com/ipaper" target="_blank">iPaper</a>. If you want a Microsoft Word version of this SOW, please, send me an email via the <a rel="external" href="../../../../../contact/" target="_blank">contact form</a>.</p>
<p>[ipaper docId=4165208 access_key=key-hha6x1sdd486eafh8qz height=475 width=500/]</p>
<h2>Step 5: Evaluation &amp; Selection (2 to 3 hours)</h2>
<p>With a list of about 20 potential service providers and an SOW, I now needed to select one lucky winner. Since I couldn&#8217;t possibly solicit and review proposals from all, I narrowed the list down to three. I filtered the candidates largely through brief reviews of their service offerings and portfolio of work. This got me down to three: <a rel="external" href="http://ewebscapes.com/" target="_blank">E.Webscapes Design Studio</a>, <a rel="external" href="http://www.uniqueblogdesigns.com/" target="_blank">Unique Blog Designs</a>, and an <a rel="external" href="http://www.elance.com/seller?rid=18QH9">eLance</a> provider.</p>
<p>To make the final selection, I issued the SOW and then came up with weighted evaluation criteria against which I&#8217;d rate each service provider&#8217;s proposal on a scale of 1 to 5: Cost (20%), Meets Requirements (25%), Past Performance (30%), Customer Service (15%), and Time-to-Completion (10%). When I finally received all the proposals, I conducted the evaluation. Below are the results:</p>
<div id="attachment_274" class="wp-caption aligncenter" style="width: 485px"><a rel="external" href="http://smartlifeblog.com/wp-content/uploads/2008/10/design-sp-scoring-matrix.jpg"><img class="size-full wp-image-274" title="design-sp-scoring-matrix" src="http://smartlifeblog.com/wp-content/uploads/2008/10/design-sp-scoring-matrix.jpg" alt="Selection Scoring Matrix" width="475" height="176" /></a><p class="wp-caption-text">Selection Scoring Matrix</p></div>
<p>As you can see, E.Webscapes came out on top. In terms of raw rating score, each service provider ran neck and neck, and E.Webscapes and Unique Blog Designs actually tied. However, when I applied my relative weights, E.Webscapes narrowly edged Unique Blog Designs.</p>
<p>Even without use of the above scoring matrix, my gut told me E.Webscapes based on my one-on-one interaction with the staff. All else being equal, their customer service quality and professionalism were simply unbeatable. This intangible factor is extremely important and you will learn why as you start to work with the service provider.</p>
<p>You should conduct your own evaluation based upon your own unique criteria and preferences and make a decision based on what you need. But should you happen to make use <a rel="external" href="http://ewebscapes.com/" target="_blank">E.Webscapes Design Studio&#8217;s</a> services, let them know that I referred you.</p>
<h2>Step 6: Monitor (2 to 3 hours)</h2>
<p>With the service provider now selected, it was time to kick off the real work: designing and implementing my pro blog.  At this stage, all you need to do is monitor the progress against your timeline, approve the design prototype, test the site before launch, and signoff on the final product. (If you need a Test Log template, send a request to me via <a rel="external" href="../../../../../contact/" target="_blank">email</a>.)</p>
<p>Over the months that <a rel="external" href="http://ewebscapes.com/" target="_blank">E.Webscapes</a> translated my requirements into a design, I focused on writing some content. That&#8217;s the beautiful thing about outsourcing: it allows you to focus on more value-added activities and reduces time-to-ROI for investments such as a pro blog.</p>
<p>When the implemented design was finally ready for testing, I hired an Independent Verification &amp; Validation (IV&amp;V) blog specialist from <a rel="external" href="http://www.elance.com/seller?rid=18QH9" target="_blank">eLance</a> to conduct end-to-end site testing on my behalf to catch any bugs, errors, and missing requirements. (Again, I&#8217;m no expert in WordPress site behavior, so I relied on someone who was.) After a few weeks of remediation work, the site was ready for primetime.</p>
<h2>Step 7: Closeout (less than 1 hour)</h2>
<p>I conducted a final walkthrough of the site before officially closing it. After thanking <a rel="external" href="http://ewebscapes.com/" target="_blank">E.Webscapes</a> for their quality service and for making this project a low-maintenance affair, I had several drinks in their honor.</p>
<h2>Conclusion</h2>
<p>Implementing a great-looking blog design doesn&#8217;t mean you have to sacrifice all your time, money, and other valued pursuits. Through effective use of outsourcing, you can have your cake and eat it, too, and be on your way to automating your income through monetized blogging.</p>
<p><strong>###</strong></p>
<p><em>If you have any comments or suggestions for evolving, expanding, or refining my Statement of Work, please, let me know. I&#8217;ll periodically update it so that it continues to serve your requirements for blog design outsourcing. Also, if you have any general questions about outsourcing your blog design, feel free to ask me. </em></p>
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