Smartlife

Even though we are moving toward an increasingly paperless society, the single best way to exchange contact information in person is still to swap business cards. This is particularly true of larger events where you will meet and greet with a great number of people in a short span of time. The trouble, then, is trying to organize all this information after the fact.

It is far too time-consuming to open up your preferred contact management software to enter each contact’s information individually. There has to be a better way.…

Unlike everything else made of paper, business cards still make sense for the modern worker. Technology might be killing the newspaper, murdering the magazine, and forcing the evolution of pretty much every media into faster forms, but until we start implanting it into our heads, we’ll still need to tell people how to find us later. Even the flashiest web developer might meet the meat version of potential clients, and a business card speaks volumes of professionalism — while scrabbling for pens and paper in pocket lint shouts “amateur” in every language.…

Whether you’re a freelancer, business owner, 9-to-5-er, or even just a student with a part-time job, business cards are a must have. They’re an essential marketing and branding tool in the offline world. (You remember what that is, right?) If done well, business cards brand you and stick you in people’s minds. Not only do you need to have them, you’ve got to make them memorable, too.