Several months ago, Smartlife published a series of posts on personal branding. During that time, I was approached by a local professional who expressed interest in acquiring the services of a personal branding consultant, but needed some help in articulating what he needed. So I volunteered to produce a Statement of Work for him. Here’s how I did it:
1. I had him fill out the Career Vault. (I can’t believe no one’s offered me a billion to turn that into an app yet.)
2. I asked him why he wanted to hire a personal branding consultant.
3. Knowing his reasons, I identified which career management services that he required.
4. I produced a Statement of Work, which you can view here and do with it as you see fit.
Unfortunately, after all that work, he never ended up hiring a personal branding consultant — but you now have a headstart with this SOW sample. If you do seek the services of a personal branding consultant, I recommend checking out Smartlife’s Personal Branding Consultants Comparison Matrix.
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