Branding cattle

Several months ago, Smartlife published a series of posts on personal branding. During that time, I was approached by a local professional who expressed interest in acquiring the services of a personal branding consultant, but needed some help in articulating what he needed. So I volunteered to produce a Statement of Work for him. Here’s how I did it:

1. I had him fill out the Career Vault.  (I can’t believe no one’s offered me a billion to turn that into an app yet.)

2. I asked him why he wanted to hire a personal branding consultant.

3. Knowing his reasons, I identified which career management services that he required.

4. I produced a Statement of Work, which you can view here and do with it as you see fit.

Unfortunately, after all that work, he never ended up hiring a personal branding consultant — but you now have a headstart with this SOW sample. If you do seek the services of a personal branding consultant, I recommend checking out Smartlife’s Personal Branding Consultants Comparison Matrix.

Image credit: jeffstrauss / iStockphoto

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