Comparing personal branding consultants can be a complicated procedure. Some offer what amount to the same services under different titles. Others have different credentials for the same services. A matrix offers a method of comparison that makes it a little easier to see how different consultants stack up. In this Excel-based matrix, personal branding consultants are listed across the top, while lists of services and certifications are on the side. As a starting point, I used the consultants from “50 Personal Branding Consultants Worth Working With.”
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The certifications that each personal branding consultant has pursued vary. However, you can find more information about what specific certifications entail in a previous post, “Career Management Services Certifications.” While the personal branding consultants listed here have other credentials, comparing their certifications gives a better baseline. You can also reference “A Guide To Career Management Services” for more information about what specific services may include.
With regards to the information used to develop this matrix, it’s worth noting that it is based on the websites of the consultants listed. The services, as well as the credentials, offered by specific consultants can change over time and it’s best to check a particular consultant’s website for more specifics. We’ll try to keep the matrix up-to-date, though.
Image credit: 4loops / iStockphoto
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For those personal branding consultants on this list, if there’s any information that you’d like to be updated, please, just leave a comment. The matrix reflects information provided on your website.
I’m in the process of making updates to the matrix, based on information being provided directly from the personal branding consultants themselves. You can see the latest updates here: http://www.scribd.com/doc/12408543/Personal-Branding-Consultants-Comparison-Matrix-Updates?secret_password=ahfzhv02lhmt5xmknjq. I will replace the matrix linked to in the post as soon as all the updates are made.
An updated version of the matrix has been uploaded to Scribd. Thanks to everyone on the list who provided me input.
Hi Chris,
Thanks so much for putting this list together and updating the information – I am sure this was quite a task. But this will be quite a useful tool for those interested in hiring a personal branding consultant!
I am sure your readers will appreciate it too!
Best wishes,
Megan Fitzgerald