Pageonce landing pageThe other week I posted a review of Pageonce, and recommended that you sign up and use it. If that post didn’t prompt you to hand over your Internet keys to Pageonce just yet, perhaps you need a little more information. And I’m here to supply. As part of my original research into Pageonce, I took a look under the hood so to speak to understand how it integrates with various Internet account providers and how it secures your personal information. I also researched the company’s financial and market position (will it exist a year from now?) and what other blog’s are saying about Pageonce. Rest assured, before Smartlife recommends any time-saving tool to you, we do our homework.

How Pageonce Works: Information Retrieval and Security

Pageonce boasts of its “military-level” security, using independent, multiple security layers that include 256-bit data encryption, SSL systems, and multiple firewalls. The site monitors against identity theft and fraud, protects passwords, and enables the user to create different logins and passwords for every account (without having to remember them all), making everything more secure and yet still accessible directly through Pageonce. Accounts can be deleted from Pageonce at anytime, at which point Pageonce will erase them from the system. Pageonce also protects the user’s anonymity: it never requires personally identifiable information that would connect you to your account, only email address and zip code.

Because the entire user’s online accounts are accessed through one site, Pageonce, the company maintains that you’re even safer keeping everything in one place. Fraudulent links that mimic authentic provider logins can sometimes lead to access of personal accounts by criminals. By using one high-security site, Pageonce, rather than multiple sites, you don’t have to worry about fraud through multiple sites.

Like the financial organization site Mint, Pageonce can’t make any bank transactions; the financial accounts registered through Pageonce are read-only. Unlike Mint, however, Pageonce doesn’t offer proactive alert services or text or email alerts regarding unusual account activity to actively protect your accounts. Mint also touts its employee background checks to eliminate any inner criminality, and anti-phishing functions by RSA Security, which Pageonce doesn’t offer.

Is Pageonce Going to be Around When I Need It?

Pageonce has secured partnerships with three major companies so far, and on the site it invites more partnerships. JAJAH (another relatively new company, also California-based and founded in 2006) presents web-activated telephony, enabling consumers to make free and low cost telephone calls locally or globally from their computers or cell phones. Other partners are VEGAS.com, an official travel site that sees 2.5 million visitors a year, and Box.net, a site of extremely similar aesthetic design that offers storage and file sharing service at a cost. On its site, Pageonce extends an invitation for more companies to partner, billing itself as “the new way for one to one marketing”.

As far as funding, Pageonce secured $1.5 million in funding in January 2008. Company co-founders Guy Goldstein, Ahikam Kaufman, and Nissim Tapiro led Pageonce in gathering 20,000 registered users and building support for over 60,000 account types before going public in June 2008. The company has been interviewed by the Wall Street Journal and is quickly gaining word-of-mouth attention and even some awards. In March 2008, RedHerring named Pageonce as one of the top North America tech startups, and the Under the Radar conference also named Pageonce as one of the top companies in the “Get Aggregated” space. And in June 2008, Pageonce was nominated for the AlwaysOn Stanford Global 250 list (hailing the top companies across innovation).

For the long term, Pageonce is looking to spread the word, build the company’s staff team, and secure more partners. They also see a future possibility for their data collection being used for research purposes to companies or as information tools for users.

Promising Future: It’s Only Going to Get Better

Pageonce is a young company that will need to gain enough user support to positively spread the word about it. Some tech bloggers wonder whether more established personalized homepage providers like Netvibes will keep Pageonce from growing any further by taking some of Pageonce’s ideas for providing widgets for personal accounts. Netvibes is already looking at the possibility of going in this direction, according to founder Tariq Krim, which could put them ahead of the game.

To successfully evolve and fulfill its promise of security and usefulness, Pageonce needs to become a household name by getting more users, delivering the convenience it promises and ensuring the security of the user.

What Other Blogs are Saying About Pageonce

  • “I’ve seen far too many services that claim to help you manage your life but instead weigh you down with time consuming updating necessities and initial setup processes. But after seeing Pageonce in action, I realized that this was a brand new take on the idea of having a web-based tool act as a personal assistant.” (Mashable)
  • “It’s the direct action capabilities that makes Pageonce so useful — otherwise its merely a startpage with a bunch of links to all your social, finance, travel and entertainment accounts across the web.” (Mashable)
  • “Any way you slice it you’ll have to put some trust in Pageonce when you hand over any login credentials. That said, there’s no question that the idea behind Pageonce — that you can access all of your online accounts from one central location — is a useful one.” (Lifehacker)
  • “Adding accounts is incredibly easy as long as you’ve set up internet access with the providers. Interface is sleek, very easy to use and it serves a great purpose.” (Aramation)
  • “Pageonce is a new web service that wants to solve the problem of hundreds of separate accounts that most of users have. This problem is not static and users are signing up for more services every week. This means more and more log on information for every website and service. Another associated problem is keeping up with relevant information from all the online services by logging on to them. Pageonce wants to solve this problem by bringing the necessary information to the user.” (TeqEdge)
  • “Pageonce seems to have the leg up [on Netvibes] since they’ve already proven that they can aggregate this sort of information. But since they rely on their own efforts to expand support for an inexhaustible number of accounts, a more decentralized approach with Netvibes as the focal point and account providers as the widget developers themselves could win out in the long run.” (TechCrunch)
  • “And while I’m all for automated tools that will help me get to the next level, will the typical user be comfortable giving up all their information for every single account they have?” (Mashable)

Bottom Line

Given Pageonce’s current integration and security methods, promising financial and market outlook, and rave reviews, I felt confident in handing over my Internet keys to Pageonce. How about you?

Image credit: Pageonce

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