Ideas are exactly that — just ideas. On their own, they’re not going to be worth very much and they’re not going to carry much weight. An idea needs to be put in motion and it needs to be pointed in the right direction. You need a plan.
More specifically, you need a comprehensive business plan, complete with strategies moving forward and sales pitches to attract the right customers. This can sound incredibly daunting to novice entrepreneurs, but that’s where BizGym.com can lend a huge helping hand. Described as an “entrepreneurial success system for startups, on-going businesses, students, and competitions,” BizGym is free to get started too.
What Is a Business Plan?
Before we can even get started on a discussion of how to develop a great business plan, we need to first define what business plans are in the first place. According to Wikipedia:
A business plan is a formal statement of a set of business goals, the reasons why they are believed attainable, and the plan for reaching those goals. It may also contain background information about the organization or team attempting to reach those goals.
In preparing a business plan, the utility will ask you to fill out a series of fields. These can involve describing the market situation, your products, and your marketing plan. The same thing is done for your mission statement and other parts of your plan.
For each step along the way, you are provided a pop-up window (like above) for guidance. This helps in giving you an example of a business plan and each of its components. No one said making a business plan was going to be fast, but BizGym.com certainly makes it a lot easier.
What Is a Sales Pitch?
So now that we know what is a business plan and how to develop one, what is a sales pitch? After all, you’ll need to attract customers (and investors) at some point. Again, turning to Wikipedia, we learn:
A sales pitch is a line of talk that attempts to persuade someone or something, with a planned sales presentation strategy of a product or service designed to initiate and close a sale of the product or service.
A sales pitch is a different kind of promotion. Think of it more as a brief presentation, persuading the audience that they should buy your product or service. There are many elements to a sales pitch.
Just as BizGym has templates for business plans, merchandising plans, brand identity briefs, and so on, it also has a range of sales pitch templates too. Similarly, the development of your sales pitch can be done through the same online app described earlier.
And just like before, the template lets you fill in the fields as you go along and each of these fields will have helpful “pop-up” windows that give you further guidance. In this way, you get to see several sales pitch examples that can give you ideas about how to develop your own.
I put together a quick elevator sales pitch for my freelance writing business. Surely, it could use some tweaking and adjustment, but that gives you an idea of how BizGym works and the sales pitch is just one part of a much larger system.
What About Sales Letters and Business Strategy?
You need a business plan. One of the biggest reasons why so many entrepreneurs fail is that they think they have a great idea, but they never really work out the details. You can’t open a restaurant with just the idea of opening a restaurant; you need to consider how you’re going to devise your menu, given your target market, local demographics, and all sorts of other considerations. You goals and you need a plan for how to achieve those goals.
With so many things to consider, it really helps that BizGym has a step-by-step online app that walks you through them all. This includes sales pitches and business plans, as well as business sales letters, strategic elements, podium pitches, brochure wording, and more.
A Map and a Compass
You could say that having a startup idea is like having a map with a big X marked as your destination. However, just having a map isn’t enough. You also need a compass. A compass orients you and points you in the right direction. In many ways, you could say that BizGym is that compass. It tells you how to get from where you are to where you want to be.
And best of all, you can use it for free with absolutely no obligations. The free plan gives you 14 templates and 9 tutorials. Should you choose to upgrade, there are two additional plans at $4.95 and $9.95 a month. They offer the same templates and tutorials, but add extra functions like the ability to download to print, as well as handle multiple projects.
Business plans don’t have to be scary, but they should be a part of, well, the plan for your business. BizGym is a great way to get you there.
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