Consider this hypothetical situation. You were recently tasked to organize a small community event and now you have to add up all the expenses associated with running that event. You have a pile of receipts on your desk. You could write down all of those numbers on a piece of paper, lining up all those digits and adding up the figures by hand…or you can use a calculator. Better still, you can use a service like Shoeboxed and have the whole thing automated.
It just makes so much more sense — and saves you so much more time — to utilize technology that can automate the job for you, rather than trudging through the old manual way of doing things. While you still want to engage with your audience in a very real way, it’s also true that you can utilize a range of social media tools to maximize your influence and extend your reach through social networks.
You likely already have profiles on several social media platforms, but the people who want to follow you may find that the content is fragmented. They can’t be bothered to go to Instagram, Twitter, Facebook, YouTube, and LinkedIn all separately to see what you’re doing. What RebelMouse does is take all that content that you share and aggregate it all into an attractive dynamic webpage. This is even better when you’re managing a company’s social media presence, as RebelMouse can aggregate content from multiple employee accounts too.
The fundamental idea behind Paper.li is much the same as RebelMouse, but Paper.li goes about doing it in a different kind of way. Rather than putting together a webpage that changes dynamically, Paper.li lets you start an online newspaper that’s typically “printed” once a day. It goes through the different content sources that you provide, like from your Twitter and Facebook feeds, and then it combines these sources into an online newspaper for your followers. The content is organized by topics of interest, like technology or sports, so the Paper.li digital newspaper stays relevant for your readers.
We’ve written about Hootsuite in the past, but this social media dashboard is worth mentioning again. There are online apps for it, as well as the main browser-based version you’ll use at your computer. From this one tool, you can manage multiple accounts from Twitter, Facebook, Google+, Foursquare, and more. The ability to schedule your social media updates is a definite plus, especially when you know that you’ll be away from the Internet for a period of time and still want to keep your accounts active and updated. The automated RSS-based updates are incredibly useful too.
Particularly if you’re on social networks for business purposes, you’ll know that having a large number of followers and fans can add a great deal to your online reputation. As far as social media tools go for that purpose, JustUnfollow may be one of the most valuable. As its name implies, JustUnfollow will unfollow Twitter users who don’t follow you back, but it will also follow new users who have started following you. This helps to increase your numbers. It can also go through lists of users who are following someone else and follow them on your behalf, once again unfollowing if they don’t follow you back. Some may say this is cheating, but others will say it’s just business and smart business at that.
Facebook is a great way to engage with a worldwide audience and, if you run a blog, there’s a good chance that you want to share that content with your Facebook fans. You could post up each link manually, but that’s time-consuming and largely unnecessary thanks to social media tools like RSS Graffiti. Just as the RSS utility in HootSuite can tweet your posts automatically, the same is true for RSS Graffiit on your Facebook pages. Just give it the RSS link, adjust the settings and let it fly. The basic plan is free, but you can pay for certain premium features like gaining actionable insights and faster publishing times.
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