20 Internet Marketing Consultants Specializing In Startups
(Photo: YanC / iStockphoto)
In the past, you could market a new company by printing out a few business cards and passing the word that you were open for business. But as more startups rely on the Internet for marketing, the steps necessary to promote a company have evolved into a more complex effort. For each step of a product’s life cycle, there are corresponding steps you can take in your Internet marketing efforts to ensure the demand for your company grows.
As you introduce a new company or product, you’ll need to take steps to brand yourself online, as well as launch your product and build awareness. In the growth stage of your product’s life cycle, you can begin to target a wider audience, through search engine traffic, content marketing and other techniques. The third stage of a product’s life cycle is maturity: during that time, you’ve got opportunities to build affiliate revenues and plan for the lesser demand as your product ages. Finally, you have the opportunity to build on a declining product for new versions and plan for new products, using an existing email list and other resources you’ve built. If you’re successful with your online marketing efforts, you can quickly build a system to market your products and earn money for years to come — without all the effort that goes with building
Each of those steps includes more than a little work, however. You can learn the steps necessary to successfully market a product or company online — but each individual step, from SEO to email marketing, can be a full career on its own. A better alternative is to focus on offering great products and growing your company. You can work with an Internet marketing consultant to plan and implement a marketing effort, without taking hours away from actually running your startup.
- Ginkgo Consulting
Areas of Expertise: Email lists, social media marketing, web and blog development, SEO, link building, consulting
Sample Clients: Tina Zawisza, Diana Metz - The Happy Guy
Areas of Expertise: SEO, article marketing, press releases, web development, ghost writing
Sample Clients: Online Degree Reviews, Dotcom-Monitor Web Site and Network Monitoring - Chelpixie
Areas of Expertise: Social media marketing, blog development, email marketing, media relations
Sample Clients: White Noise, Loud Silence - The Cyphers Agency — Push-n-Pull
Areas of Expertise: Online advertising, word of mouth, link building, SEO, content, social media
Sample Clients: Appalachian Spring, The Mother of Invention - Quite Smart Marketing
Areas of Expertise: Affiliate marketing, online advertising, SEO, social media marketing
Sample Clients: ClickIM College - Harte Marketing & Communications
Areas of Expertise: Social media marketing, product launches, brand management, SEO, content - Blue Sky Factory
Areas of Expertise: Email marketing
Sample Clients: Johns Hopkins University, 1st Mariner Bank - Pistachio Consulting
Areas of Expertise: Social media marketing
Sample Clients: Socialtext, Cubetree - Z Squared Media
Areas of Expertise: Content marketing - Eat Media
Areas of Expertise: Content marketing, social media marketing
Sample Clients: Tutor.com, Burger King - Awareness Social Media Marketing
Areas of Expertise: Social media marketing
Sample Clients: Kodak - Word Sell
Areas of Expertise: Content marketing, blog development SEO
Sample Clients: Salazar Packaging, Whoast - Social Media Rockstar
Areas of Expertise: Social media marketing, SEO - Chris Garrett
Areas of Expertise: Blog development, social media marketing, content marketing, link building, web development, SEO, community building - Abraham & Harrison
Areas of Expertise: Social media marketing, content marking, blogger outreach, viral marketing, community development, SEO
Sample Clients: The Fresh Air Fund, Survivor Corps - PMG Premium Marketing and Creative Services
Areas of Expertise: SEO, affiliate management, social media marketing
Sample Clients: Flip Video, Friendsation - DMC Affiliate Consulting
Areas of Expertise: Affiliate management - Elena Melendy
Areas of Expertise: Content strategy
Sample Clients: LG Electronics, IBM - One By One Media
Areas of Expertise: Social media marketing, online branding, blog development, community development - Tectonic Marketing
Ares of Expertise: Content marketing, social media marketing
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Tags: Internet Marketing, Marketing Consultants, Startups
(2 votes, average: 5.00 out of 5)
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June 1st, 2009 at 2:34 am Vote:
[...] is the original post: 20 Internet Marketing Consultants Specializing In Startups 0 people like this [...]
June 1st, 2009 at 7:13 am Vote:
If you’re looking for a Canadian marketing and communications consultant who meets the needs of start-ups, ME Consulting is worth checking out. With 10 years of experience as a high-tech newspaper reporter and three start-ups under my belt, I’m very start-up friendly.
July 2nd, 2009 at 1:04 am Vote:
Please also check E-Consulting.ca which is an Internet marketing consulting firm based in Vancouver, BC. I have over 10-year experience in online business and Internet marketing and can help start-ups build truly efficient online presence.
July 14th, 2009 at 4:01 pm Vote:
I totally agree in principle, there is no way anyone master the many skills and techniques required by a successful online business. But as someone trying to set up my own online business on a small budget, I simply do not have the available funds to outsource to these kind of providers. Now I realise that may be seen to be foolish on my part, and that spending the extra money may be a wise investment. In any case I do not have any choice at the moment. I just need to learn what I can along the way, and hope that at a later time I can afford to call in the experts – my first port of call will be the branding and web design guys.
July 17th, 2009 at 5:23 pm Vote:
Good article. Many people jump into the online world and expect to make a killing right away. While there is a plenty of opportunity to make money you must get setup properly without too much trial and error. Most people waste time trying to do everything themselves because they are on a tight budget but in the end their business runs them into the ground. My advice- get the experts on board to help you.
Andrew
July 23rd, 2009 at 11:46 am Vote:
babycardstore: hang in there! while you might not be able to afford an internet marketing consultant right now, you can follow many of them on twitter, on their blogs, through RSS feeds and through their email newsletter signups. Also, i would recommend looking at the free content at MarketingSherpa.
I work with many startups and my entire model is built around the “teach a man to fish” model that focuses on education and becoming self supportive quickly.
July 29th, 2009 at 10:51 am Vote:
Interesting, but startups often don’t do any marketing. None, at all. Not the Silicon Valley ones at least. They focus all their purposely tiny company’s efforts on building and improving the product. Mailing a few friends to get some beta testers is usually the extent to which they care about promotion.